What is a brand and how does it impact your business?

Uncategorized Mar 10, 2020

I get asked this question a lot, and to be honest, it kinda scares me!

What scares me even more is the misconception that your brand is your website, colors, logo, and fonts and if you get those together you have a brand 😬
Now I know we are all a bunch of savvy ladies and we are all building incredible businesses, so I just wanted to drop some truth so that YOU are not caught up in this misconception and sabotage the exponential growth you will have by building your brand the RIGHT way!

WHAT IS A BRAND?

Ultimately, your brand is you...then it is the what, where, when and how. It is your values, your voice, your thoughts, and your story and how that is presented in your messaging to resonate with your ideal clients.
Then it is your marketing, your logo, your fonts, your colors, your social media, your product or service and more all melded into the perception and feeling you want people to have when they think or talk about your business.
People want to feel like they know you, get a feeling that they like you, and need to feel like they can trust you before they will buy from you, contract your services, or hire you.
 
Show Them Who You Are
People want to see YOU. They want to see who you are, what you do, and how you do it. People want to know what your authentic thoughts are, they want to know why you do what you do. They want to KNOW you, your brand, and your business.

WHERE DO I START?

Get to know yourself - You've got to be really clear on what you stand for and why you do what you do on a deep level if you want people to believe you and trust you.
I know EVERYONE says "this isn't about you, it's about your clients" - another confusing misconception.
When you are in the act of serving your people it IS all about them.
And when you are building a reputable, credible, magnetizing, bada$$ brand it is about YOU. You are the force, the influencer, the perception shifter, the expert. So if you don't believe in what you do or who you are, no one else will either.
 
I'd love to hear your thoughts and answer any questions you have! 
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