What You Need To Know As An Entrepreneur

This is a quick list of things that all entrepreneurs need to know but not too many talk about. Some are things I didn't realize I was signing up for but are crucial to being successful.

First, I did not realize as an entrepreneur you have to look inside of yourself more often than you are comfortable with because this is where most of the answers are.

Not one second did I believe that I would think that starting my business. We think that we have an awesome idea and that we’re awesome at what we do and think people will just come, but they don’t. This is not a business of dreams, if you build it, they will not necessarily just come. I’m not saying that it doesn’t happen for some people, but for most of us it doesn’t happen. 80% of the reason for that is us. There’s nothing wrong with us, but there’s so much growth and so much self development that happens. Look inside of you more often because that’s where all the answers are and...

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Your Brand Messaging - Writing your copy

Compelling content should tell a story, be captivating, be clear, and evoke emotion.

There are different types of content:

  • Longform content, blog podcasts and video. These things are called longform because they have a lot of words and you can repurpose them easily. 
  • Short form content includes posts, stories, short videos on Instagram stories. All of those are short form and you want to create a system that works for you that breaks down your long form into smaller posts and repurpose your content. There’s no reason you have to be on that content creation hamster wheel and be creating new content all the time. 

Then distribute your content everywhere you are online.

Use automated scheduling, but make sure you’re staying true to the platform you’re posting to. Do not push Instagram posts to Facebook. It’s lazy and your Facebook audience will feel second best.

Your hashtags and the @ mentions don’t work on Facebook so when you push your...

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The Power of Surrender - How Letting Go Of Control Will Help Grow Your Business

We have made busy our new drug.

Why? Because busy means we can avoid fears and emotion and we stay in control or at least we think we do. Because giving up control, surrendering, or accepting that we are only responsible for the effort and not the outcome is f’ing scary!

As business owners we spend a lot of time thinking about the results we are going to get or the outcomes we want. How do we think we control that? With the effort we put in right?

Wrong…

So if that’s wrong, then what do we have control over, where do we want to be focusing our effort?

  1. Having the tools you require for your survival and to run your business
  2. The actions you take towards the desired outcomes and results

The actual outcomes and results….do not hang out here

Sure you can predict what the results will be, you can set goals, you can do your absolute best at all the tools and actions, but you cannot fully control the outcome.

Just row the damn boat

Let me give you an example. Your...

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How To Evict The Mean Girl In Your Head

Let’s  talk about evicting the mean girl in your head. No you’re not crazy, we all have that voice in our head that pops in uninvited and tells us things that usually sounds like negative self talk. Going into 2020 we want a positive mindset. We don't want or need to be talking crap about ourselves to ourselves. We are our own worst critics and sometimes we don't even realize that we're doing it, it's an automatic thought that just pops up in your head and you don't even mean to think it, but you do.

Acknowledge the thought - realize that they're talking. 

You have to realize that the thought is present and you have to know that those thoughts are negative thoughts. You know the ones, “I’m not good enough”, “I can't do this”, “I am stupid.” 

Be very careful of your I AM statements. Whatever you say after I am, you are telling yourself you are and your brain believes what you tell it period. So when you say I am,...

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How To Stay In Alignment With Your Goals

SO this whole month we have been talking about your goals going into 2020.

How important they are

Why they are important

And how to break them down

If you missed any of those live videos and need to catch up, just click here to go to my Facebook Page 

Today we are going to to talk about finalizing your goals and staying in alignment with them through out the year.

The Story You Tell Yourself

Look I understand that when you set goals they feel like a reason to fail, at least that's how most people look at them. Like if they don't reach them then something is wrong with THEM. This my loves is just a story you are attaching to the word goal.

 This year I would really like to invite you to look at them in a totally different way

Let's look at them as a map to get you closer to fulfilling your vision, and growing your business and yourself! They are the destination of the journey you are on.

Would you tell the Uber driver "I don't know where I'm going, just drive" 

...

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How to Take Back Control of Your Schedule

Take Back Control of Your Schedule

Are you running your schedule? Or are you at the beck and call of everyone else?

If you're not setting boundaries around your availability, then that needs to change right now, friends!

It's time to take control of your life, your business, and your schedule by creating clear boundaries.

Here is how to unapologetically take control of your calendar now.
1. Create drop dead, line in the sand, working hours.
2. Purposefully choose days to work "on" your business and days to work "in" your business.
3. Do not create a schedule that makes you available ALL THE TIME

Create drop dead, line in the sand, working hours.

Ok, this does not mean "I work M-S 12am to 12pm" It does mean, choose reasonable working hours and stick to them. You will need to commit to this and it should be part of the vision for your business that you are living and breathing everyday. You're not going to miss out on anything, in fact your customers, clients, and vendors will appreciate...

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How To Create a Week of Social Media Posts in an Hour

The Never Ending Content Wheel

Who feels like they are on the content creation hamster wheel? You feel like you need to come up with a new post or content EVERY DAY to keep your audience engaged and growing. And while that is true, it is not the whole story.

You Do Not Have To Create New Content Everyday

What! Listen, I thought the same way you do right now. That I had to come up with a new post every day for every platform I was using. UGH, so exhausting! I said "there has got to be a better way!" After months of google, youtube, free pdf's etc. etc. etc. and a lot of overwhelm I came up with a simple content process that has worked extremely well! 

How To Schedule a Week of Social Media Posts in an Hour

Choose 7 categories you will post about each week, one for each day – your own or from this list

  1. About Me
  2. The benefits of your product/service
  3. Inspiration/motivation/encouragement
  4. Personal Insight
  5. Behind the scenes
  6. Showcase a product/service
  7. Your Why

Then choose a...

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This weeks "IT" Girl | Elevation Society Member Bethany Hawkins

ELEVATION SOCIETY'S "IT" GIRL OF THE WEEK

Meet Bethany Hawkins!

Bethany's response to being the Elevation Societies first 'IT" girl was epic! When she saw the post she said: "SHUT YOUR MOUTH!!! I am the first IT Girl!! #honored!!!"

Elevation Society: Bethany tell us what you do and who you serve.

Bethany: I am a virtual assistant to podcasts hosts and small business owners.

Elevation Society: So cool! Tell us about your business

Bethany: So many people have no idea what a fantastic virtual assistant does or how they can change the life of your business. I want to give them that fantastic experience so their business can grow exponentially!

I am obsessed with helping people be seen and heard. I adore being the person behind the scenes making my clients business visions come true. I also believe that all small business owners deserve a time to have a life. So basically, I give life.

Elevation Society: Tell us something about you, outside of your business.

Bethany:...

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How To Keep A Positive Mindset - 4 Tips To Shift Your Thinking

A Positive Mindset Takes Work

A positive mindset is something I have been working a lot on lately. Not because I am not a positive person, but because I want to be able to change the way I approach negativity.

Most of us probably don’t realize that the negative experiences we have had in our lives often influence our decisions. Our brains learn from difficult or painful experiences, so it naturally wants to do whatever it can to protect us from a recurrence of that feeling.

Our lives are a reflection of our attitude. The energy you, or anyone else, brings with them is contagious. You get what you give. I know this is so true for me. If there is friction in my house, the kids are stressing me out, or my fiancee is in a bad mood, it’s really difficult for me to be positive.

Now I am not saying that you should run around with daisy chains in your hair singing Kumbaya all the time. Everyone has emotions. But sometimes if we look at things a little differently we will see...

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Branding Photographer | Newburyport, MA | Defining The Style

Hi! My name is Jen Ginty. I’m the owner of Defining the Style. I am a certified image consultant and personal stylist with years of experience helping women and men define their own style with wardrobe organization and personal shopping. As a former women’s boutique owner, I have consulted with everything from casual wear such as jeans and tops, to styling for the corporate world. 

I brought a few different outfits for the photo shoot – Jenessa explained how the different clothing and accessories would look in the photos which helped me to figure out exactly what to wear.

I received headshots and lifestyle branding images for my business from Jenessa– they are fantastic and I get many compliments on social media and LinkedIn. I will use them for my website as well as Instagram and Facebook.

I loved that I could talk with Jenessa beforehand for questions about colors and patterns since she knows how they will display in your photos.

Jenessa...

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