Your Brand Messaging - Writing your copy

Compelling content should tell a story, be captivating, be clear, and evoke emotion.

There are different types of content:

  • Longform content, blog podcasts and video. These things are called longform because they have a lot of words and you can repurpose them easily. 
  • Short form content includes posts, stories, short videos on Instagram stories. All of those are short form and you want to create a system that works for you that breaks down your long form into smaller posts and repurpose your content. There’s no reason you have to be on that content creation hamster wheel and be creating new content all the time. 

Then distribute your content everywhere you are online.

Use automated scheduling, but make sure you’re staying true to the platform you’re posting to. Do not push Instagram posts to Facebook. It’s lazy and your Facebook audience will feel second best.

Your hashtags and the @ mentions don’t work on Facebook so when you push your...

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From Inner Critic To Inner Cheerleader w/ Melissa Howard

This conversation with Melissa was amazing and totally worth the read. She drops the mic on how you can turn the negative self talk into your own personal cheerleader!

If video is more your style, you can watch it right here.

Jenessa: I’m here with Melissa Howard who is an international confidence strategist, speaker coach and empowerment photographer and she specializes in supporting overachievers who are ready to end their battle with self sabotage and regain their confidence. 

Melissa: Thank you for having me

Jenessa: Tell us a little bit more about what you do, who exactly do you help and how do you help them. 

Melissa: I started my career in healthcare and it was always instilled in me as a child to be a go getter. I was a perfectionist and I was so proud of that. Everyone wanted my life. I had a six figure income at age 21 or 22. I had a house, a car and a fiance. I had everything. But I just felt like I was chasing something that every time I've got it, I...

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Your Brand Messaging - Speaking Authentically

What does authenticity mean?

I'm sure a lot of you have heard the quote, or saying that you need to be authentic when it comes to your brand. And people are like, what does that even mean? I think we all know the word authentic means being real, being the true you.

When it comes to branding, or being online, I think that maybe we're not completely clear about what that means. So, let’s talk about it.

Being authentic means coming from a real place within, within you. It's when our actions, and our words are congruent with our beliefs and values. It's being ourselves, not an imitation of what we think we should be or have been told we should be.

What exactly are beliefs and values?

Beliefs are the thoughts that you accept as true and you think are completely true all the time. It's something that you operate from every day. It’s like an autopilot belief, there is no doubt in your mind that this thing, this thought or belief is true. Your values are your principles or your...

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Think Like an Entrepreneur

Thinking like an entrepreneur can be tricky for those of us that have been “employees” our whole lives. We haven’t ever had to think any different than, “I get up, go to my job, they tell me what to do, and I get a paycheck”.

Entrepreneurship my friend is a completely different game, which means you need to THINK in a completely different way. 

Be totally honest with yourself...

Q1. On a scale of 1 to 10 how do you feel about money? 

1 = "it's a huge stress in my life"

10 = "it's only a matter of time until I'm Oprah rich!"

Q.2 On a scale of 1 to 10 how in control of your life do you feel right now?

1 = "I have no control"

10 = "I have full control over my life"

Q.3 On a scale of 1 to 10 how committed are you to growing a successful business?

1 = "I hope I can"

10 = "I'll die trying if I have to"

What is level 10 to you?

This concept of the level 10 you is a version of you who has everything that you say you want. It's a future version of you...

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Your Brand Messaging - The Story

What is so important about your brand story?

You’re brand story is the narrative that you share that encompasses the thoughts and feelings that are created by your brand. It has to evoke emotion and connect your audience to you because this is what gives your brand a soul. Your brand really is like this living breathing thing so your story has to communicate your mission. It gets you visibility, it gets you recognition and those things help expand your message into the world. If you’re on the internet already, if you’re a business or not, your brand exists and it’s already creating a perception. What you’re putting into the world and what you’re not putting into the world is already shaping your story and your messaging. 

We’re here to impact people, give them value, and also create a life we love while doing it and that’s not selfish. Wanting more from your life is not a bad thing, it’s a good thing. Your first mission...

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Your Unique Value Proposition - What makes your brand special

What is your unique value proposition or, as I like to say, what is your sparkle? 

This will be the core of your messaging. It tells your customers exactly what you and your business offers that no one else can and why you are the right choice to solve their problem.  Really think about what you want to be known for. This isn’t about your niche so don’t put yourself in a box. This is about your messaging. Who are you attracting into your audience, who are you attracting as customers. Are you attracting people who want the value but not the pricetag? Or are you attracting the people that WANT to pay you what you are worth?

Are you watering down your messaging because your afraid to draw that line in the sand and say THIS IS WHO I HELP and these are the kind of customers I want to attract because you’re scared you will repel certain people or leave money on the table?

GUESS WHAT?

Not everyone is going to like you...AND THAT’S A GOOD THING! I’ve...

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Your Brand Messaging - The What, Why & Who

What is a brand message?

It’s what you're going to talk about across all of your platforms, this is what you want to tell the world about your business, about what your brand stands for. Also it’s going to help connect your people to you and it's going to repel the people that aren’t a match for you. That's really important because your audience won't grow, you won't get the right clients and your business will stay stagnant if you don't have the right messaging that connects to your audience.

Make your ideal client a real person.

First, you have to figure out who your ideal client is. This requires that you dig a little deep and really think about who you’re serving and what it is you’re selling. Before you create your message, you need to figure out who you’re talking to.  We don't want to talk to everybody because if you talk to everybody you’re really talking to nobody. 

When I first started my business,  I got a lot of...

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The Power of Surrender - How Letting Go Of Control Will Help Grow Your Business

We have made busy our new drug.

Why? Because busy means we can avoid fears and emotion and we stay in control or at least we think we do. Because giving up control, surrendering, or accepting that we are only responsible for the effort and not the outcome is f’ing scary!

As business owners we spend a lot of time thinking about the results we are going to get or the outcomes we want. How do we think we control that? With the effort we put in right?

Wrong…

So if that’s wrong, then what do we have control over, where do we want to be focusing our effort?

  1. Having the tools you require for your survival and to run your business
  2. The actions you take towards the desired outcomes and results

The actual outcomes and results….do not hang out here

Sure you can predict what the results will be, you can set goals, you can do your absolute best at all the tools and actions, but you cannot fully control the outcome.

Just row the damn boat

Let me give you an example. Your...

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How To Evict The Mean Girl In Your Head

Let’s  talk about evicting the mean girl in your head. No you’re not crazy, we all have that voice in our head that pops in uninvited and tells us things that usually sounds like negative self talk. Going into 2020 we want a positive mindset. We don't want or need to be talking crap about ourselves to ourselves. We are our own worst critics and sometimes we don't even realize that we're doing it, it's an automatic thought that just pops up in your head and you don't even mean to think it, but you do.

Acknowledge the thought - realize that they're talking. 

You have to realize that the thought is present and you have to know that those thoughts are negative thoughts. You know the ones, “I’m not good enough”, “I can't do this”, “I am stupid.” 

Be very careful of your I AM statements. Whatever you say after I am, you are telling yourself you are and your brain believes what you tell it period. So when you say I am,...

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How To Stay In Alignment With Your Goals

SO this whole month we have been talking about your goals going into 2020.

How important they are

Why they are important

And how to break them down

If you missed any of those live videos and need to catch up, just click here to go to my Facebook Page 

Today we are going to to talk about finalizing your goals and staying in alignment with them through out the year.

The Story You Tell Yourself

Look I understand that when you set goals they feel like a reason to fail, at least that's how most people look at them. Like if they don't reach them then something is wrong with THEM. This my loves is just a story you are attaching to the word goal.

 This year I would really like to invite you to look at them in a totally different way

Let's look at them as a map to get you closer to fulfilling your vision, and growing your business and yourself! They are the destination of the journey you are on.

Would you tell the Uber driver "I don't know where I'm going, just drive" 

...

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