So you're ready to finally get those branding images and show off what you got! Yes, let's get it girl!
I'd love to start off by saying that this experience is just that...an EXPERIENCE. I am not a wham, bam, thank you maim type of photographer. So if your looking for someone to just show up and snap some pictures and hand them over with no thought, planning, collaboration from you, attention to details, or amazing perks then I am not your gal.
Now on the other hand, if your business is your baby and you want the best of the best for it and help to nurture it so it can grow strong and thrive, then you are in the right place.
I created this experience based on how I would want someone to treat my business...serious as a heart attack with a very knowledgeable Dr. McDreamy who cares about what I want, waiting on my every need, want, and desire during my stay so that I leave feeling refreshed, confident, and energized. Knowing I received the best...
Are you staying 100% committed to your purpose? I wasn’t.
We are on day 5 of self-quarantine and it is so extremely difficult to focus on positivity right now although that is exactly what we need to get through this.
I just had to sit back, not look at my computer and breathe deep for about 10 minutes because thoughts of uncertainty started to overwhelm me. My brain was racing 100 miles an hour and I felt like I just couldn’t think straight. I knew that if I didn’t step back and stop flooding myself with everyone else's words and thoughts that I would drown in the panic and overwhelm everyone is feeling right now.
So I turned it all off and sat in my chair and just started to breathe deeply and released all the tension in my body. I needed to focus on my own thoughts because I couldn’t tell what were mine and what werent. I asked a question and set an intention to just let in what I was meant to be doing right now in the midst of all this chaos. These...
Thinking like an entrepreneur can be tricky for those of us that have been “employees” our whole lives. We haven’t ever had to think any different than, “I get up, go to my job, they tell me what to do, and I get a paycheck”.
Entrepreneurship my friend is a completely different game, which means you need to THINK in a completely different way.
Be totally honest with yourself...
Q1. On a scale of 1 to 10 how do you feel about money?
1 = "it's a huge stress in my life"
10 = "it's only a matter of time until I'm Oprah rich!"
Q.2 On a scale of 1 to 10 how in control of your life do you feel right now?
1 = "I have no control"
10 = "I have full control over my life"
Q.3 On a scale of 1 to 10 how committed are you to growing a successful business?
1 = "I hope I can"
10 = "I'll die trying if I have to"
This concept of the level 10 you is a version of you who has everything that you say you want. It's a future version of you...
You’re brand story is the narrative that you share that encompasses the thoughts and feelings that are created by your brand. It has to evoke emotion and connect your audience to you because this is what gives your brand a soul. Your brand really is like this living breathing thing so your story has to communicate your mission. It gets you visibility, it gets you recognition and those things help expand your message into the world. If you’re on the internet already, if you’re a business or not, your brand exists and it’s already creating a perception. What you’re putting into the world and what you’re not putting into the world is already shaping your story and your messaging.
We’re here to impact people, give them value, and also create a life we love while doing it and that’s not selfish. Wanting more from your life is not a bad thing, it’s a good thing. Your first mission...
What is your unique value proposition or, as I like to say, what is your sparkle?
This will be the core of your messaging. It tells your customers exactly what you and your business offers that no one else can and why you are the right choice to solve their problem. Really think about what you want to be known for. This isn’t about your niche so don’t put yourself in a box. This is about your messaging. Who are you attracting into your audience, who are you attracting as customers. Are you attracting people who want the value but not the pricetag? Or are you attracting the people that WANT to pay you what you are worth?
Are you watering down your messaging because your afraid to draw that line in the sand and say THIS IS WHO I HELP and these are the kind of customers I want to attract because you’re scared you will repel certain people or leave money on the table?
Not everyone is going to like you...AND THAT’S A GOOD THING! I’ve...
Why? Because busy means we can avoid fears and emotion and we stay in control or at least we think we do. Because giving up control, surrendering, or accepting that we are only responsible for the effort and not the outcome is f’ing scary!
As business owners we spend a lot of time thinking about the results we are going to get or the outcomes we want. How do we think we control that? With the effort we put in right?
So if that’s wrong, then what do we have control over, where do we want to be focusing our effort?
The actual outcomes and results….do not hang out here
Sure you can predict what the results will be, you can set goals, you can do your absolute best at all the tools and actions, but you cannot fully control the outcome.
Let me give you an example. Your...
Are you running your schedule? Or are you at the beck and call of everyone else?
If you're not setting boundaries around your availability, then that needs to change right now, friends!
It's time to take control of your life, your business, and your schedule by creating clear boundaries.
Here is how to unapologetically take control of your calendar now.
1. Create drop dead, line in the sand, working hours.
2. Purposefully choose days to work "on" your business and days to work "in" your business.
3. Do not create a schedule that makes you available ALL THE TIME
Ok, this does not mean "I work M-S 12am to 12pm" It does mean, choose reasonable working hours and stick to them. You will need to commit to this and it should be part of the vision for your business that you are living and breathing everyday. You're not going to miss out on anything, in fact your customers, clients, and vendors will appreciate...
A positive mindset is something I have been working a lot on lately. Not because I am not a positive person, but because I want to be able to change the way I approach negativity.
Most of us probably don’t realize that the negative experiences we have had in our lives often influence our decisions. Our brains learn from difficult or painful experiences, so it naturally wants to do whatever it can to protect us from a recurrence of that feeling.
Our lives are a reflection of our attitude. The energy you, or anyone else, brings with them is contagious. You get what you give. I know this is so true for me. If there is friction in my house, the kids are stressing me out, or my fiancee is in a bad mood, it’s really difficult for me to be positive.
Now I am not saying that you should run around with daisy chains in your hair singing Kumbaya all the time. Everyone has emotions. But sometimes if we look at things a little differently we will see...
The word "branding" is becoming ever popular...as it should. But what the heck does it mean?
Believe it or not I get this question A LOT!
Some believe it is just the colors and fonts you use
Some think it’s only how nice your website looks
Some say oh it’s my logo
A crazy misconception is that your brand is only aesthetic.
EVERYTHING YOUR CUSTOMER/CLIENT TOUCHES IN YOUR BUSINESS IS YOUR BRAND
Brand image is more than your logo and the colors you use, it is your business identity. It is the perception consumers have at every transaction, view, or interaction with your business. Most entrepreneurs and small business owners forget about brand image while in the building stages. But this is really the most important time to pay attention. If you are beyond the building stages and still haven't thought about it then listen up!
Brand image is usually thought of as an extra expense for fluff that is not necessary. And that it will not add any real value at this point in...