It’s what you're going to talk about across all of your platforms, this is what you want to tell the world about your business, about what your brand stands for. Also it’s going to help connect your people to you and it's going to repel the people that aren’t a match for you. That's really important because your audience won't grow, you won't get the right clients and your business will stay stagnant if you don't have the right messaging that connects to your audience.
First, you have to figure out who your ideal client is. This requires that you dig a little deep and really think about who you’re serving and what it is you’re selling. Before you create your message, you need to figure out who you’re talking to. We don't want to talk to everybody because if you talk to everybody you’re really talking to nobody.
When I first started my business, I got a lot of...
Who feels like they are on the content creation hamster wheel? You feel like you need to come up with a new post or content EVERY DAY to keep your audience engaged and growing. And while that is true, it is not the whole story.
What! Listen, I thought the same way you do right now. That I had to come up with a new post every day for every platform I was using. UGH, so exhausting! I said "there has got to be a better way!" After months of google, youtube, free pdf's etc. etc. etc. and a lot of overwhelm I came up with a simple content process that has worked extremely well!
Choose 7 categories you will post about each week, one for each day – your own or from this list
Then choose a...
The word "branding" is becoming ever popular...as it should. But what the heck does it mean?
Believe it or not I get this question A LOT!
Some believe it is just the colors and fonts you use
Some think it’s only how nice your website looks
Some say oh it’s my logo
A crazy misconception is that your brand is only aesthetic.
EVERYTHING YOUR CUSTOMER/CLIENT TOUCHES IN YOUR BUSINESS IS YOUR BRAND
Brand image is more than your logo and the colors you use, it is your business identity. It is the perception consumers have at every transaction, view, or interaction with your business. Most entrepreneurs and small business owners forget about brand image while in the building stages. But this is really the most important time to pay attention. If you are beyond the building stages and still haven't thought about it then listen up!
Brand image is usually thought of as an extra expense for fluff that is not necessary. And that it will not add any real value at this point in...