Thinking like an entrepreneur can be tricky for those of us that have been “employees” our whole lives. We haven’t ever had to think any different than, “I get up, go to my job, they tell me what to do, and I get a paycheck”.
Entrepreneurship my friend is a completely different game, which means you need to THINK in a completely different way.
Be totally honest with yourself...
Q1. On a scale of 1 to 10 how do you feel about money?
1 = "it's a huge stress in my life"
10 = "it's only a matter of time until I'm Oprah rich!"
Q.2 On a scale of 1 to 10 how in control of your life do you feel right now?
1 = "I have no control"
10 = "I have full control over my life"
Q.3 On a scale of 1 to 10 how committed are you to growing a successful business?
1 = "I hope I can"
10 = "I'll die trying if I have to"
This concept of the level 10 you is a version of you who has everything that you say you want. It's a future version of you...
You’re brand story is the narrative that you share that encompasses the thoughts and feelings that are created by your brand. It has to evoke emotion and connect your audience to you because this is what gives your brand a soul. Your brand really is like this living breathing thing so your story has to communicate your mission. It gets you visibility, it gets you recognition and those things help expand your message into the world. If you’re on the internet already, if you’re a business or not, your brand exists and it’s already creating a perception. What you’re putting into the world and what you’re not putting into the world is already shaping your story and your messaging.
We’re here to impact people, give them value, and also create a life we love while doing it and that’s not selfish. Wanting more from your life is not a bad thing, it’s a good thing. Your first mission...
What is your unique value proposition or, as I like to say, what is your sparkle?
This will be the core of your messaging. It tells your customers exactly what you and your business offers that no one else can and why you are the right choice to solve their problem. Really think about what you want to be known for. This isn’t about your niche so don’t put yourself in a box. This is about your messaging. Who are you attracting into your audience, who are you attracting as customers. Are you attracting people who want the value but not the pricetag? Or are you attracting the people that WANT to pay you what you are worth?
Are you watering down your messaging because your afraid to draw that line in the sand and say THIS IS WHO I HELP and these are the kind of customers I want to attract because you’re scared you will repel certain people or leave money on the table?
Not everyone is going to like you...AND THAT’S A GOOD THING! I’ve...
It’s what you're going to talk about across all of your platforms, this is what you want to tell the world about your business, about what your brand stands for. Also it’s going to help connect your people to you and it's going to repel the people that aren’t a match for you. That's really important because your audience won't grow, you won't get the right clients and your business will stay stagnant if you don't have the right messaging that connects to your audience.
First, you have to figure out who your ideal client is. This requires that you dig a little deep and really think about who you’re serving and what it is you’re selling. Before you create your message, you need to figure out who you’re talking to. We don't want to talk to everybody because if you talk to everybody you’re really talking to nobody.
When I first started my business, I got a lot of...
Why? Because busy means we can avoid fears and emotion and we stay in control or at least we think we do. Because giving up control, surrendering, or accepting that we are only responsible for the effort and not the outcome is f’ing scary!
As business owners we spend a lot of time thinking about the results we are going to get or the outcomes we want. How do we think we control that? With the effort we put in right?
So if that’s wrong, then what do we have control over, where do we want to be focusing our effort?
The actual outcomes and results….do not hang out here
Sure you can predict what the results will be, you can set goals, you can do your absolute best at all the tools and actions, but you cannot fully control the outcome.
Let me give you an example. Your...
Let’s talk about evicting the mean girl in your head. No you’re not crazy, we all have that voice in our head that pops in uninvited and tells us things that usually sounds like negative self talk. Going into 2020 we want a positive mindset. We don't want or need to be talking crap about ourselves to ourselves. We are our own worst critics and sometimes we don't even realize that we're doing it, it's an automatic thought that just pops up in your head and you don't even mean to think it, but you do.
You have to realize that the thought is present and you have to know that those thoughts are negative thoughts. You know the ones, “I’m not good enough”, “I can't do this”, “I am stupid.”
Be very careful of your I AM statements. Whatever you say after I am, you are telling yourself you are and your brain believes what you tell it period. So when you say I am,...