Your Brand Messaging - Writing your copy

Compelling content should tell a story, be captivating, be clear, and evoke emotion.

There are different types of content:

  • Longform content, blog podcasts and video. These things are called longform because they have a lot of words and you can repurpose them easily. 
  • Short form content includes posts, stories, short videos on Instagram stories. All of those are short form and you want to create a system that works for you that breaks down your long form into smaller posts and repurpose your content. There’s no reason you have to be on that content creation hamster wheel and be creating new content all the time. 

Then distribute your content everywhere you are online.

Use automated scheduling, but make sure you’re staying true to the platform you’re posting to. Do not push Instagram posts to Facebook. It’s lazy and your Facebook audience will feel second best.

Your hashtags and the @ mentions don’t work on Facebook so when you push your...

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